So what type of short-form video content should you be creating? For some inspiration, take a look at the top short-form video trends for 2023 below. 7 short-form video trends to watch in 2023 The verdict? Consumers want more short-form videos, meaning brands and creators who provide them stand to win more followers and customers. In particular, 21% of marketers plan to tap into short-form video for the first time in 2023.
Still need convincing about the value of short-form video content? Take a look at these statistics:
Key short-form video statistics you need to know This makes them an ideal format for spreading viral trends and sharing unfiltered opinions. While many brands pour just as much time into short-form content as they do for full-length videos, for the average user, short-form videos are just that - they’re a few seconds of video that’s filmed fast and spontaneously. They’re often spontaneous.Īlthough the editing process can still be painstaking for some creators, it’s quicker and easier to make short-form videos than long-form videos simply because there’s less content to film and edit. Invite your community to interact with your business by posting their own short-form videos while tagging you or using a branded hashtag, and watch your engagement grow and grow. This is also what brands love about short-form videos - they can start a conversation and quickly spread to raise brand awareness much faster than other types of content. It takes just a few seconds to share a reaction via a short-form video, and it’s this social element that’s part of what makes them so popular. What makes short-form videos so fun is that they can be shared quickly and easily with your network. They are an ideal format for creators and brands that want to bring real value to their time-strapped audience, wherever they are. Short-form videos cut to the chase and deliver the nugget of any topic right away, so you don’t have to wait around to get the answer or result you’re looking for. You can learn and be entertained in a fraction of the time it takes for long-form videos to achieve the same goal. Rather than requiring viewers to sit down and pay attention for 10 minutes or longer, short-form videos give them the information they need quickly. That means they can be easily watched on the go. Short-form videos are concise and more snackable than longer videos. They’re bite-sized and easily digestible. In fact, TikTok users are so hooked on short-form videos that almost 50% of TikTokers agreed that they found videos longer than a minute “stressful.” And as of July 2022, videos that are under 60 seconds made up 57% of YouTube views, compared to just 11% two years ago.Īs global attention span becomes shorter and video content gets bigger, short-form videos are quickly becoming the most popular content type for attracting viewers and keeping them engaged. Anyone who’s ever opened the TikTok app, only to find themselves still watching the videos 3 hours later, will know just how addictive short-form videos can be. Short-form videos are known for keeping viewers’ attention. Here are some of the reasons why short-form videos are so popular nowadays, and why they should be a part of your content or marketing strategy: They grab and hold your attention. There are a lot of reasons to love short-form videos, both as the viewer or the creator. What are the benefits of including short-form videos in your content strategy? Meanwhile, Instagram Reels range from 15 seconds to 90 seconds long - and as of June 2022, any Instagram video posts shorter than 15 minutes are shared as Reels.
YouTube Shorts are limited to just 60 seconds, while short-form video giant TikTok features videos ranging from 15 seconds up to 10 minutes long. While the exact length of short-form video content varies depending on the platform you’re using, the optimum length for a short-form video is between 30 to 60 seconds. Generally speaking, any video that is under 60 seconds long is a short-form video.
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